Creative, adaptable and experienced UX/UI designer creating cross-platform, accessible digital solutions.
You’ll find me exploring problems and designing accessible, user-first digital solutions
- all managed end-to-end with a blend of strategy, simplicity and empathy.
↓ Experienced in:
Design Thinking ~ Information architecture ~ User journey design ~ User research ~ Survey design ~ Usability testing ~ Lo-fi to hi-fi interactive prototype design ~
Design Thinking ~ Information architecture ~ User journey design ~ User research ~ Survey design ~ Usability testing ~ Lo-fi to hi-fi interactive prototype design ~
Selected Projects
Good Data Guide
UX/UI | Web design | Stakeholder management | Client project. Full write-up coming soon.
UX/UI | Web design | Stakeholder management | Client project
Good Spaces
UX/UI | Web design | Brand design | Stakeholder management | Client project
UX/UI | App design | Health and Wellness | User interviews | Concept project
Selected website projects as Ottilie Ruth Website Design.
Founded in 2020. Closed 2023.
Won + worked with clients across industries. Delivered end-to-end website + brand design. Specialising in eCommerce support and delivery. Website development and responsive design with CSS + HTML coding.
The Peach
Web design | End-to-end project | CSS | Live site
Web design | Brand design | End-to-end project | CSS | Live site

About
After a successful five years working in fashion retail, I founded my own business, Ottilie Ruth in 2020 - working with small businesses across sectors to deliver authentic branding, eCommerce counsel and strategically designed websites. I am a graduate of an intense three-month UX/UI boot camp, completed to expand and refine my self-taught knowledge of delivering cross-platform digital solutions, user research and project delivery.
I am a London College of Fashion graduate, occasional nomad and full-time font collector — I enjoy slow runs, thoughtful design and trying new recipes.

Hard skills
User research
Survey design
Website design
Prototype design
Useability testing
Prototype iteration
User journey design
User experience design
Information architecture
Soft skills
Curiosity
Empathy
Creativity
Fast learner
Adaptability
Collaboration
Self-motivation
Communication
Problem-solving
Tools
Figma, Trello, Confluence, Basic CSS / HTML, Miro, Adobe XD and more as a fast-learning tool-agnostic.
Experience
UX / Graphic Designer, 2023 - current
Kyero.com
UX Designer, 2023
Profusion
UX and UI Bootcamp, 2022
Ironhack
UX and UI Designer + Founder, 2020-23
Ottilie Ruth Website Design
End-to-end website design + build, branding and business consultations.
Assistant Merchandiser
TJMaxx Europe, 2016-20
Also: Senior Analyst, Allocation Analyst, Buying Support
Education
Bsc International Fashion Management
London College of Fashion
First-class honours
Contact
Email:
ottilie.yerbury@gmail.com ↗
LinkedIn:
linkedin/ottilieyerbury ↗
Past websites - Fully responsive